Scott Addyman

iResume Professional Profile

Career Objective

Career Objective:

A Consumer Electronics Executive Sales position that demands , experience and expertise in national CE account management, sales management, business development, product launch strategies, MDF negotiations, and business acumen while interfacing with the world's largest retail accounts.

View My Resume, Word Doc 


Education

(Degree), Business Administration

University of Minnesota Minneapolis

09/03/80 to 03/15/82

(Degree), Business Administration

Winona State University Winona, MN

09/03/78 to 06/03/80

Skills

  • National Account Sales Management
  • Develop Sales Metrics and Action Plans
  • Business Development
  • Analyze  and Interpret Sales Trends 
  • Tenacious Self Starter
  • Business Management and Operations
  • Articulate Oral and Written Communication
  • Superior Presentation and Negotiation Skills
  • Leadership, Recruit, Hire, Mentor and Train Sales teams
  • Organized, Strong Analytical Abilities
  • Manage P&L by Account
  • Experienced Co-op, MDF Advertising Budgets Negotiations
  • Reliable Accurate Sales Forecasting
  • Manufacturers Rep Management 
  • Outstanding Customer Relations
  • Extensive Industry Network
  • Problem Resolution and Decision Making
  • Multitasking in Fast-Paced Rapidly Growing Environments
  • Promotional Events Coordination
  • Thorough Understanding of Accounts Systems and Procedures
  • Champion Customer Requirements and Coordinate Marketing Efforts
  • Entrepreneurial Spirit and Experience
  • Licensing Experience
  • Contract Negotiations
  • Marketing Partner Relations

Work Experience

VP of Sales

Destineer Publishing Plymouth, MN 55441

06/01/2003 to Present

A company that develops and publishes casual video games for video game consoles including Xbox 360, PS3, PS2, Wii, and other hand-held games including NDS and PSP, as well as PC games.

: Reports directly to the CEO; as a key member of executive team with high level of influence

: Created and executed Worldwide Sales strategy and plan for company

: Developed short term and long-term sales metrics to track, measure, evaluate and increase performance

: Created Sales Forecast and video game publishing plan presented to the board of directors 2007, 2008, 2009

: Delivered $43MM Worldwide Sales Revenues Fiscal Year End 2009, by securing shelf presence with major accounts and the addition of two top 10 retailers and exceeded business plan by $13 MM

: Single-handedly managed sales to top North American retail accounts and distributors, including but not limited to GameStop, Wal-mart, Target, Best Buy, Toys-R-Us, Costco, Sam’s, Fry’s, AFFES, Eurpac, Circuit City, Amazon.com, Blockbuster, Apple Stores, Apple.com Hollywood Video, Office Depot, Office Depot.com, Navarre Corporation, Ingram Entertainment, VDP, and Fill Point

: Managed network of manufacturers representatives and distributor sales staffs to the retail and e-tail sales channels

: Negotiated on-line digital distribution contracts and programs with Valve/Steam and IGN/ Direct2Drive

: Fiscal and Quarterly P&L responsibilities for MDF, Markdowns, Event expenditures, budgets and accruals, reducing overall MDF expenditures by 1% over previous year while gaining product exposure through negotiations

: Doubled 2009 projected launch quantities with innovate product launch strategies and sell-in techniques

: Work cross-functionally with marketing and product development teams to ensure that products, sales and promotional literature, packaging and marketing strategies meet the needs of retail channel

: Identified a business opportunity and secured publishing agreement resulting in launch of Wii Value line in 2008 adding $7 million in non-projected revenues

: Co-Managed supply chain by analyzing historical data, inventory and monitoring market trends

: Identified, potential outside sales executives for hire

: Cultivated and maintained overseas business relationships for co-publishing and distribution agreements

: Conceptualized and implemented product launch strategies

Notable Contributions:

: Consistently exceeded revenue quotas by 125-300% surpassing revenue growth targets.

: Skyrocketed product placement in Best Buy, Target and Wal-mart by 1000 percent, increasing revenues by $4.5 million in Fiscal 2008

: Successfully built account revenues from $0 to $7million (year 1), achieving 140% of revenue projections to $23 million (year 2), out performing revenue projections by 150% to $43 million this past fiscal year

: Generated more than $1 million in overseas profits by nurturing new business relationships and partnerships with Canadian and European Publisher and Distributors

VP Of Sales/e-Commerce

eSplice Minneapolis, MN

03/15/00 to 10/15/00

A web base developer and server host of Electronic Entertainment Superstores containing music (CD’s), Movies (VHS, DVDs), computer software, video games, and audio books for both physical and digital fulfillment for affiliate brand name partners including but not limited to BestBuy.com, Amazon.com, Buy.com and Target.com

:   Negotiated license agreements for digital rights (ESD) with major consumer software brands

:  Orchestrated all affiliate meetings with all major e-tailers at E-Tail Vision 2000 Event in Pasadena, CA

CEO

Laser Soft, Inc. Eden Prairie, MN

09/15/92 to 05/01/98

Considered the world’s first “Value” or “Casual Games” consumer CD-ROM publishing house of consumer software designed for Mass Merchant retailers

: Visualized and developed product concept for consumer channel of entertainment software while owning Addyman & Associates

: Launched “Show & Go” casual games assortment with exclusive launch agreement with Target

: Grew revenues from $0 to $23 million over 5 years, resulting in more than $7 million EBIDA in the last fiscal year

: Developed and implement an overall marketing and sales strategy for company products, including pricing, channel sales, channel marketing, customer service policies and advertising programs.

: Hired, Trained and Mentored external regional and national sales managers and independent manufacturers representatives developing by account sales strategies, sales forecasts, performance requirements and targets along with quarterly reviews

: Directed all sales to all key accounts including Target, Wal-Mart, Sears, Sam’s Wholesale Club, Best Buy Company, Costco, Office Depot, Radio Shack, Fry’s, Toys “R” Us, Circuit City, GameStop Amazon.com, Computer City, Comp USA, Hollywood Video, and Blockbuster Entertainment

: Negotiated unique, first time licensing/marketing agreements with industry leading publishers: Activision, Electronic Arts, Microsoft, Ubi Soft, Disney, Sony, Sega Entertainment, Blizzard, Eidos, Bethesda Soft Works, Epic Mega Games, Interplay, I-Motion, Legend Entertainment, SirTech, Viacom New Media, Virgin Interactive, Time Warner Interactive, Atari Corp, Fox Entertainment, Apogee, Sierra On-line, CUC, Acclaim, Access Software, and dozens more

: Researched, Initiated and Maintained relationships with advertising agencies, public relations firms, and industry related editorial press

: Developed and maintained relationships, with banking institutions, key suppliers and outsourced service and manufacturing organizations for graphic design, packaging, duplication, manufacturing, printing, warehousing and fulfillment

: Implemented operation procedures and supervised purchase and installation all of the software systems for accounting, all sales and marketing activities, including inventory tracking, EDI, sales orders received, sales by product reports, ROI reports, cost averaging by item, backorder reports, and royalties reports

: Hired, Trained and Motivated support staff of 50

: Prepared company for IPO

: Negotiated sale of company to GT Interactive 1998

President-OWNER

Addyman & Associates EDEN Prairie, MN

10/01/85 to 11/01/95

A Midwest Manufacturers Representative and Consultant firm, specializing in representing consumer product companies including Video Games & Peripherals’, Consumer Personal Peripherals, PC’s, Internet & digital music devices, home-entertainment controls, gaming and wireless devices, Consumer Electronics products, and Consumer and Video Game Software Publishers including Ubi Soft. Access Software, Origin Software, Strategic Simulations, Inc., Britannica, Titus, FCI, American Sammy, Vic Tokia, Hot B USA, Spectrum Holobyte, Micro League Sports, Optimum Resources, Razor Soft, Koei, Konami, Renovation, Beeshu, Computer Peripherals Inc., Fellowes, Advanced Gravis, CH Products, Mouse Systems, Inc. Amstrad Computers and more.

 Account responsibility included Best Buy, Target, SoftwareEtc (GameStop), Musicland, FuncoLand, Navarre, Lieberman Entertainment, Fingerhut, Damark and others.

:  Founded and built company securing more than 30 manufacturer’s contracts, sustaining $25 million to $44 million sales revenue annually

:  Received “Manufacturers Representative of the Year” awards consistently in 10 years of tenure

:  First Ubi Soft and Fellowes independent rep selected

:  High demand Entertainment Software package design consultant

Key Account Sales Executive

Navarre Corporation (Location)

12/01/83 to 11/01/85

A distributor of music and entertainment computer software and hardware.

: Hired as the 5th employee at Navarre Corporation: Computer Software Division

: Responsible for all sales to major retail accounts for Computer Entertainment software and Commodore 64 Computer Hardware

Keywords

Scott is a Energetic Consumer Electronics Sales Executive. He is a leader and a mentor of talent who inspires and motivates others by example, through experienced customer relations, and his enthusiasm for work, He is fully charged with a remarkable career launching products and managing key North American Consumer Electronics Retail Accounts including Mass Merchant, Big Box, Specialty Retailers, Etailers, Superstores and Clubs.


Mr. Addyman, possesses an entrepreneurial drive for results and has the ability to find creative solutions and generate revenues in a competitive market environment. Known for being the founder and sales leader of LaserSoft, Inc., the world's first casual games publisher to explode onto the scene on Target, GameStop, Best Buy, and Wal-Mart shelves, as well as, the founding principal of Addyman & Associates an award winning Minneapolis based Video Games and Consumer Electronics Manufacturers Representatives firm, pioneering the launch and growth of todays most recognized and established brands with then emerging retailers such as Target, Best Buy, Costco, Sams, and GameStop. 

Scott has 18+ year sales career delivering multi-million dollar revenue, doubling growth for manufacturers of Consumer Electronics, Video Games & Peripherals, Home Entertainment Systems & Components, Home Theater, Digital Content for Download, Mobile Entertainment Devices, Computer Accessories, PC’s, Internet & Digital Music Devices, Home-Entertainment Controls, Gaming and Wireless Devices, Memory and Consumer Software.

His In-depth mastery of product placement at retail and online, implementing effective product launch-sell thru and end of life strategies with an eye for the top and bottom lines can only come from his experience and track record in penetrating & growing markets while planning and directing organization business processes and procedures.

He is able to reach and drive decisions possessing a "roll up your sleeves" and a "make it happen" attitude.

Specialties:

• National Accounts • Sales Management • Sales Metrics & Action Plans • Analyze Trends • Articulate Communicator • Superior Presentations • Leadership, Recruit, Hire, Mentor, Train • Manage P&L by Account • Co-op, MDF Negotiations • Extensive Executive Network • Manufacturers Rep Management • Fast-Paced Rapid Growth Environments • Events Coordination • Knowledge of Accounts Systems & Procedures • Champion Customer Requirements & Coordinate Marketing Efforts • Contract Negotiations


Community Involvement

Youth Hockey Coach and Skating Instructor

Course Work

University of Saint Thomas - School of Business

Publications

Multi-Media Merchandising Magazine 1995 - Guest Columnist

Awards and Honors

University of Saint Thomas - School of Business - Guest Speaker, Entrepreneurs Night

Interests

Consumer Electronics, Computers, Mobile Technology, Self Improvement, Fitness, Nutrition, Gardening, Movies

References